Shadowbox.init({
        language: 'en',
        players: ['img', 'html', 'iframe', 'swf', 'flv']
    });
    function loadShadowbox(content, player, boxheight, boxwidth) {
        var contentURL = content;
        var playerType = player;
        Shadowbox.open({
            player: playerType,
            content: contentURL,
            height: boxheight,
            width: boxwidth
        });
    }