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Survey Names CB Richard Ellis No. 1 Brand

CBRE Tops Lipsey Brand Survey for Eight Consecutive Years

New York, NY – March 10, 2009 – For the eighth year in a row, CB Richard Ellis has been named the leading global brand in commercial real estate, according to a survey of real estate professionals from around the world. CB Richard Ellis has been named the top brand every year since the survey’s inception in 2002.
Conducted by The Lipsey Company, the survey measures how industry participants perceive commercial real estate brands. More than 40,000 professionals from REITs, institutions, lenders, commercial brokerages, and asset and property management firms participated in the survey. Responses came from U.S. and international real estate professionals.

“Being recognized once again as commercial real estate’s top brand attests to the confidence that our clients place in us and the success of our people in delivering exceptional service on a daily basis,” said Calvin W. Frese, Jr., CB Richard Ellis Global Chief Operating Officer & Group President, Americas. “Our more than 30,000 professionals are the CBRE brand. Their talent, combined with our unsurpassed global platform, has solidified our position as the industry leader, and built our reputation as the premier commercial real estate services company in the world.”

The Lipsey Company provides training and professional development services to the commercial real estate industry.

About CB Richard Ellis
CB Richard Ellis Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services firm (in terms of 2008 revenue). The Company has more than 30,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than 300 offices (excluding affiliates) worldwide. CB Richard Ellis offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. CB Richard Ellis has been named a BusinessWeek 50 “best in class” company and Fortune 100 fastest growing company two years in a row. Please visit our Web site at

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