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Global Office Rent Cycle MarketView and Charts (Q2 2012)

Quality- and Location-Conscious Occupiers Move Rents Forward

​​Despite macroeconomic turbulence, global prime rents are rising! Why you ask? The answer lies in the age-old "bandwagon" adage: Everyone wants to be located in the same space! While still paying attention to cost-savings opportunities, occupiers are focused on finding and securing highly sought-after prime space. As the supply of high-quality, well-located leasing opportunities are sparse, prime rents are continuing to increase. Thus, the occupiers that were leasing better "quality" space under the cloud of macro-economic worry served as a unifying force and theme across global markets.​

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