As Director of Retail Information, Diana Cardona manages the Consumer Behavior Analytics group and oversees all retail related data acquisition and usage for CBRE in the United States.  Her 20+ years experience and knowledge in the Information Management field is integral in serving our sales professionals and market leaders.  Diana is an essential member to the Retail Services management team and is a member of both the Retail Advisory Council (RAC) and Retail Development Group (RDG).

Prior to rejoining CBRE in 2004, Diana worked for 12+ years as a Major Account Executive for Claritas, Inc. (now owned by The Nielsen Company) in the Retail, Restaurant and Real Estate Group.  The Nielsen Company is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value.  Diana’s experience includes utilization of marketing databases, industry leading consumer segmentation systems and software applications for site analysis as well as primary research, staff management, statistical reporting, training & communication and sale.  During her tenure with Claritas, Diana was directly responsible for managing the CB Richard Ellis Account and has worked closely with all service lines within CBRE, including Brokerage, Valuation/Appraisal Services, Corporate Services and the Retail Services Group. 

The Consumer Behavior Analytics (CBA) group works directly with CBRE sales professionals and their clients to create a process in making real estate decisions. We provide the ability to identify customers, recognize retail gaps in markets of varying sizes and supply landlord location analysis.  CBA delivers the science of analytics and empowers sales professionals and their clients to focus on their strategic business goals.

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