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Advertising:
Concept, layout and placement of print advertising in the Wall Street Journal, Shopping Centers Today, California Centers Magazine, Los Angeles Times, Orange County Business Journal, San Diego Union Tribune, San Diego Magazine, Metropolitan Magazine, San Diego Business Journal and San Diego Daily Transcript.
Online display advertising on Xligent.com, SDDT.com, SignOnSanDiego.com, OCBJ.com, CoStar.com, including the creation of landing pages to monitor and analyze ad traffic generated.
Pay-per-click advertising on Google AdWords and Yahoo SearchMarketing (formerly Overture.com), including landing page optimization and analytics to optimize traffic results and click costs.
Presentations:
Strategic consultation on presentations and pitches, often presented to the client as a member of the brokerage team in charge of marketing.
Presentation concept and creation, including banners, flip-boards, animated Flash and PowerPoint.
Interactive presentations using CBRE Earth, with custom overlays highlighting amenities, demographics, ownership, and other points of interest.
Web Sites:
Creation and administration of secure online document servers with advanced features, such as SSL security, interactive document management, and user data export. Ability to generate reports of user activity, including document download logs to gauge interest in a particular listing.
Creation of online presentation content and resource library, with user submission of files. Includes advanced search features and gives the user the ability to rate and comment on each file or link, so other users can easily recognize the most useful content.
Includes advanced components such as triple net property database, professional directory, and open forum. Marketing techniques include pay-per-click advertising and search engine optimization. Created search engine optimized landing site, CBRESanDiego.com, to improve search engine rank and reduce pay per click advertising costs.
Various property web sites prior to Web Services migration to CBRE.com, including content-specific landing pages, search engine optimization and Flash animation.
Assisted Victor Dominguez in the re-design of CBRE.com in 2003, designing branded graphical elements for the home page and various pages within the site.
Print Collateral:
Concept, design, prepress and production of dozens of high-end, professionally printed marketing pieces, ranging from postcards to presentation packages and offering memorandums. Hands-on print production experience with Xerox and Indigo digital presses.
Branding:
Logo and brand design and documentation. Assisted the Director of Corporate Communications with layout and artwork for the CB Richard Ellis Brand Style Guide in 2004. Designed the Market Information Exchange logo (MIX).
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