CitiMortgage had a surplus call center of 86,366 square feet in Tampa, Florida.  The property, acquired in an acquisition, was a converted retail building in Tampa's highest vacancy submarket. While investment properties were in demand – vacant ones were not. CitiMortgage needed to command the highest possible sale price and wanted a solution.

A team of specialists was formed to implement a two-pronged strategy involving CBRE's Investment Property Group (Sales expertise) and Global Corporate Services (User expertise).  The goal was to identify either an owner/user to purchase the building, or to conclude a lease and then identify an investor to purchase it for added value. CBRE brought the Economic Development Groups for both the county and the city into the marketing effort.