Twenty-five new, speculative office buildings were completed in Houston in 1999. With nearly 5,000,000 SF of new space coming on-line at the same time, developers were competing for a small pool of tenants. After attempting an in-house leasing campaign, Champion Partners, the developers of The Concourse at Westway, retained CB Richard Ellis to handle the leasing and management of the building.

After becoming familiar with the design and systems of the building, we realized that The Concourse at Westway was ideal for full-floor tenants. The marketing campaign was structured towards direct canvassing of large tenants in the West Houston markets. By September of 1999, the first tenant had signed a letter of intent, and by June of 2000, the building was 100% leased while the remaining new buildings had achieved less than 35% occupancy.