CBRE Group, Inc. today announced that Paul Suchman, a highly accomplished business-to-business marketing and brand-building leader, has been appointed CBRE's Chief Marketing Officer. In this newly created position, Mr. Suchman will report to Mike Lafitte, Chief Operating Officer, CBRE Group, Inc., and oversee the company's global marketing functions and activities. He joins CBRE from BBDO NY where he served as an Executive Vice President.
"Paul has excelled in helping top-notch global companies create and deliver effective brand strategies and marketing campaigns," said Mr. Lafitte. "His talents and proven collaborative abilities can help CBRE to accelerate our growth and to take our place among the world's best companies."
In his new role, Mr. Suchman will be responsible for CBRE's global brand positioning and stewardship; creative platform development; digital marketing and social media; and local office public relations and service line marketing. He will also play a key role supporting CBRE's business development and client care programs.
Mr. Suchman has more than 20 years of extensive business-to-business marketing and brand-building experience. Most recently at BBDO, the world's most awarded advertising agency network, he built a successful track record of leading the brand and marketing campaigns for global Fortune 500 clients that significantly differentiated their business offerings. In recognition for his B2B work, he was named one of 2012's Adweek 50.
Prior to BBDO, Mr. Suchman worked at Ogilvy & Mather where he led global advertising and digital client work for major technology companies and consumer-focused brands. Before joining BBDO he led the digital strategy practice at Agency.com, New York. Mr. Suchman holds degrees in Marketing and Finance from the University of Southern California's Marshall School of Business.
"We're excited for Paul and his great opportunity," said John Osborn, President & CEO of BBDO New York. "We wish him all the best in his new position and look forward to our paths crossing in the future."
Mr. Suchman will assume his new role on August 19, 2013.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world's largest commercial real estate services and investment firm (in terms of 2012 revenue). The Company has approximately 37,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than 300 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our website at www.cbre.com.