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Leasing Asian Supertalls: Strategies for Success

Asia Pacific Major Report | September 2014

This second report in CBRE Researc​h Asia Pacific’s series on supertall buildings focuses on the leasing of supertalls and specifically why anchor tenants are so fundamental to establishing the credibility of a new supertall building; providing momentum to the leasing process; kickstarting rents and ultimately ensuring the long term success of the project The report identifies and recommends best practice branding, marketing, leasing and rental strategies for landlords of supertall buildings. It also presents a number of case studies discussing the myriad factors that have contributed towards the varying degrees of success – and, in some cases, failure – of supertall office buildings in Asia over the past ten years.​


Contacts


Henry Chin, Ph.D.
Head of Asia Pacific Research
+852 2820 8160
Email
  Cynthia Chan
Senior Analyst, Asia Pacific
+852 2820 2839
Email

Jonathan Hills
Director, Asia Pacific
+852 2820 2881
Email
         
Andy To
Executive Director
Asset Services, China
+86 21 5047 1171
Email
       

Infographic



Leasing Asian Supertalls: Strategies for Success

亚洲超高层写字楼: 成功的租赁策略