WORK

01 - THE FLUID WORKSPACE
02 - WELCOME TO THE '5G+' WORKPLACE
03 - THE NEW C-SUITE POWER PLAYER– CHIEF PLACES OFFICER

Everything we know about work and the workplace will be different in 2030. When, where and how we work will lead to new roles and new kinds of office environments.

01

THE FLUID WORKSPACE

People are already starting to work from anywhere and at any time. But by 2030, even your car could be a workspace.

CBRE expects autonomous vehicles to account for 15% of U.S. vehicle miles traveled by 2030.

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02

WELCOME TO THE '5G+' WORKPLACE

An aging population at one end of the spectrum and advanced AI at the other will change our interactions, staffing needs and every other part of the 2030 workplace.

Millennials and Gen X will still be in their working prime, and soon they’ll all be joined by artificial intelligence “colleagues,” a scenario CBRE deems “5G+.”

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03

THE NEW C-SUITE POWER PLAYER— CHIEF PLACES OFFICER

As the workplace becomes more fluid and complex, companies will need someone in the C-suite to mastermind and manage a more effective corporate footprint.

This is a unique role that is a bit of glue between finance, human resources, legal, operations, procurement and more.
— Karen Ellzey
Executive Managing Director, CBRE Global Workplace Solutions

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LIVE

04 - THE 'HOTELIFICATION' OF REAL ESTATE
05 - RETAIL'S NEXT BIG SHIFT
06 - THE NEW BOOMTOWNS

Spaces will converge and flex to meet increasing demand for live-work-play environments.

04

THE 'HOTELIFICATION' OF REAL ESTATE

By 2030, companies will compete fiercely for world-class talent by creating amenity-laden workplaces that offer a bespoke, boutique experience.


Guests know and trust hotel brands; that’s what we expect will play out within office and apartment space.
— Jamie Lane
Senior Managing Economist, CBRE Econometric Advisors

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05

RETAIL'S NEXT BIG SHIFT

As e-commerce accounts for more and more of the retail pie, physical stores will become less about buying and more about experiencing.

By 2030, CBRE projects the top 10 global e-commerce markets combined will account for 43% of total retail sales.

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06

THE NEW BOOMTOWNS

Gen Z is already influencing the economy. By 2030, the places where they live and spend will lead to new economic centers.

Shenzhen, China
Largest Percentage of Gen Z Population (Alpha Market) in Prime Workforce in 2030

Bengaluru, India
Largest Percentage of Gen Z Population (Beta Market) in Prime Workforce in 2030

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INVEST

07 - EARLY MORNING IN THE ASIAN CENTURY
08 - THE RISE OF THE MACHINES
09 - THE NEW MATH
10 - THE ASSET CLASS OF THE FUTURE

Disruption from tech will happen across the board within the next decade. AI-assisted ways of measuring value will make it easier than ever to successfully invest in real estate.

07

EARLY MORNING IN THE ASIAN CENTURY

By 2030, Asia will have 4.75 billion people and a burgeoning economy that will create unprecedented opportunities.

The Asian region will also experience the world’s fastest urbanization rate, with 414 million people migrating to cities by 2030, according to the United Nations and CBRE Research.

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08

THE RISE OF THE MACHINES

By 2030, AI-assisted data-gathering, calculating and appraising will make it easier than ever to successfully invest in commercial real estate.

CBRE Research estimates that by 2030, 90% of commercial real estate assets will be appraised using AVMs, at least as a starting point.

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09

THE NEW MATH

Big data and AI are helping to create new metrics that let us see property value in a whole new light.

Ten years from now, there will be new methods of valuation across all property types as uses merge into more mixed-use, digital and adaptive environments.
— Meghann Martindale,
Global Head of Retail Research, CBRE

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10

THE ASSET CLASS OF THE FUTURE

Urban population growth will put a premium on land and space, causing a rise in multifamily housing development.

Absent adverse legislation, the value of the multifamily sector could rise to US$27 trillion, up from US$7 trillion now, according to CBRE Research and CBRE Econometric Advisors.

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2019 US$7.34 Trillion

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2030 (projected) US$26.89 Trillion

Multifamily Sector within the Global Investable Universe

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