CBRE Represents 275 Seventh Avenue In Crossmedia Lease

CBRE Group, Inc. today announced that Crossmedia has signed a new 21,970-square-foot, ten-year lease at 275 Seventh Avenue. The creative media agency will occupy the entire 27th and 28th floors.

CBRE’s Ross Zimbalist and Brian Dooley represented the landlord, labor union UNITE HERE, along with owner’s representatives Joe Simone, James Fitzgerald and Corinne Walker of Tishman Real Estate Services.

275 Seventh Avenue has transitioned from an underutilized asset with great potential to one of the premier buildings in Chelsea being looked at by many TAMI (Technology, Advertising, Media, Information) tenants. UNITE HERE believes in carefully identifying high-quality tenants and companies with great character that will contribute to and benefit from the creative environment being curated.

“Crossmedia is exactly the kind of company we’re looking for at 275 Seventh Avenue,” said Mr. Dooley. “From the day they move in, Crossmedia will positively impact the culture and environment of the building. Their appreciation for architecture and design ensures that our one-of-a-kind penthouse offering will be put to the highest and best use.”

The owner recently announced that the remaining available space will be pre-built. “Over the last three years, we’ve leased more than 150,000 sq. ft. to TAMI tenants. We’re in a great position to draw on that experience to design and build creative office environments that will appeal to a wide variety of tenants,” said Mr. Zimbalist. “This will also shorten the deal lifecycle and allow tenants to get into their new space much faster—so they can focus on continuing to grow their business.” Crossmedia is moving from 22 West 23rd Street and is expected to occupy its new space in the summer of 2017. Crossmedia was represented by NGKF’s Greg Wang and Eric Cagner.

Crossmedia is an independent, international full-service communications planning and media services agency with offices in Philadelphia, Los Angeles, Düsseldorf, Hamburg and Berlin as well as New York. It has earned two Advertising Age Best Small Agency awards, was named by Adweek as a pioneering “New Model Agency” and this year was honored by inclusion in Adweek’s inaugural Agencies 3.0 issue, which celebrates agencies that “have masterfully adapted in an increasingly digital marketplace.” As the only fully transparent alternative to traditional holding company media agencies, Crossmedia is pushing the boundaries of modern media services by delivering a non-siloed, holistic, highly collaborative approach driven by creativity and integrated, real-time media analytics. Crossmedia clients include U.S. Bank, GNC, The Hartford Insurance Group, Terra’s Kitchen, New Era Caps, Dogfish Head Brewery, BLINK Fitness, Nando’s, People Magazine, Sands Las Vegas, B&G Foods, Whole Foods Market and White Castle.