Figure 6.1: Rent Growth Overall Market Q2 2022 vs. Q2 2020
Source: CBRE Research, Q2 2022.

Figure 6.2: Rent Growth Top Tech Submarket Q2 2022 vs. Q2 2020
Source: CBRE Research, Q2 2022.
Figure 6.3: Net Absorption Growth Overall Market Q3 2020 - Q2 2022 (% of Total Building Inventory)
Source: CBRE Research, Q2 2022.

Figure 6.4: Net Absorption Growth Top Tech Submarket Q3 2020 - Q2 2022 (% of Total Building Inventory)
Source: CBRE Research, Q2 2022.
Spreading growth across U.S.
Many tech companies began major expansions beyond their headquarter markets in 2013 to tap into broader talent pools (Figure 7). San Francisco Bay Area-based tech companies led this charge, signing more than 37 million sq. ft. of office leases in 10 other markets since 2013. By pioneering the technology for remote working, these companies have fared better than others during the COVID downturn. This strategy is more relevant and important today with increased remote work and the need for geographically dispersed workplaces and hubs for in-person collaboration. Companies based in other markets also expanded in the Bay Area for similar reasons, with the largest amounts coming from Seattle (3.0 million sq. ft.), Boston (1.2 million sq. ft.) and New York (650,000 sq. ft.).
Leasing growth slowed in 2022 relative to past years. Total leasing activity outside of headquarter markets since 2013 was 50 million square feet as of Q2 2022, most of it taking place in 2018 and 2019. It was 47 million square feet as of Q2 2021 and 43 million square feet as of Q2 2020.
Figure 7: Tech Company Expansion into Diversified U.S. Markets
Source: CBRE Research, includes lease transactions from Q1 2013 to Q2 2022.
Tech submarkets outperform
Leading tech submarkets often outperform their overall office markets because many tenants are willing to pay a premium in areas preferred by tech talent. Many of these submarkets have limited office availability and are near leading universities. The top tech submarkets with the lowest vacancy rates as of Q2 2022 were East Cambridge in Boston (5.3%), Broadway Corridor in Vancouver (6.4%), Oakland/East End in Pittsburgh (8.1%), University City in Philadelphia (8.4%), South Orange County in Orange County (9.2%) and Sorrento Mesa in San Diego (9.8%).
The tech industry’s prominence in these submarkets continues to place upward pressure on rents, despite less leasing activity (Figure 8). Average rental rates for top tech submarkets have remained higher than their overall markets since 2011 and have a 10.5% premium as of Q2 2022 despite a dip in top tech submarket rents during the pandemic. Rents in some top tech submarkets are significantly higher, such as East Cambridge in Boston (87%), Santa Monica in Los Angeles (59%), University City in Philadelphia (56%) and Palo Alto in Silicon Valley (50%). Several tech submarkets have rent discounts, such as Hillsboro in Portland (-25%), Reston/Herndon in Washington, D.C. (-19%), Northeast Charlotte (-19%) and St. Louis CBD (-18%).
Figure 8: Tech-30 Markets & Submarkets Aggregate Annual Average Asking Rent
Source: CBRE Research, Q2 2022.
