Melissa Reid is a Business Development Associate within CBRE’s Public Institutions and Education Solutions group. In this role, Ms. Reid manages CBRE's public sector proposal submissions for federal, state, and local government pursuits, including RFI, RFQ, and RFP responses, qualification packages, and oral presentations. Ms. Reid works with group leaders to identify strategies and business solutions for public sector clients seeking to outsource real estate operations, and is responsible for ensuring compliance for these complex deliverables. Additionally, she maintains accuracy and timeliness of the group’s proposal library which includes resumes, case studies, and boilerplate information.
Ms. Reid manages all marketing and communications campaigns for the group. She leads conference representation and logistics, collateral development, thought leadership distribution, web and email marketing, and social media communications. Ms. Reid also supports public sector account teams by creating custom client communications and deliverables, including meeting presentations and leave-behinds.
Prior to her career at CBRE, Ms. Reid served as a Lead Federal Pursuit Specialist for Deloitte. In this capacity, Ms. Reid provided business development, pursuit capture, and proposal production support for a team that maintained a 100% proposal win rate. Ms. Reid also managed marketing campaigns and provided graphic design, writing, and SharePoint management for the group’s communications.
Prior to Deloitte, Ms. Reid acted as a Writer/Editor and Graphic Designer for RTI International. Ms. Reid provided her federal government clients with editing, graphic design, and writing support for various health communications, publications, and marketing initiatives. Ms. Reid also contributed to the firm’s business development efforts by providing federal proposal production support.