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Rebecca Godfrey

Rebecca Godfrey

Director

Valuation & Advisory

Rebecca Godfrey, CMC, MBA Director, Tourism & Leisure
Valuation & Advisory
Toronto Downtown Commercial Real Estate 145 King Street West
Suite 1100
Toronto, Ontario M5H 1J8

Professional Experience

 

Rebecca Godfrey is a Director and assistant practice lead with CBRE's Tourism & Leisure group in Canada, and is based in Toronto. Rebecca joined CBRE in 2015 with CBRE's acquisition of PKF Consulting Canada, where she was a Senior Associate. Prior to joining PKF in 2005, Rebecca was awarded the Masters of Business Administration in Hospitality and Tourism Management at the University of Guelph.

Rebecca has over 12 years of consulting experience in the tourism and hospitality industries, specializing in market and financial feasibility studies, needs assessments, economic impact studies, strategic business plans for tourism-based associations and organizational assessments. Rebecca has extensive experience working with both public and private sector clientele.

 

Professional Affiliations/Accreditations

 

  • Certified Management Consultant (CMC) Designation

 

Education

 

  • MBA – Hospitality & Tourism Management, University of Guelph
  • Honours BA – Anthropology, Trent University, Peterborough

 

Significant Assignments

 

Tourism Strategic Plans and Organizational Assessments

Tourism Northern Ontario, Northeastern Ontario Tourism, City of Timmins, Attractions Ontario, Stratford Tourism Alliance, Southwest Ontario Tourism

Feasibility Studies and Business Plans – Tourism Developments/Attractions

Outdoor Spas in Prince Edward County, Southwest ON, and Kananaskis, AB; Fogo Island Inn, NL; CN Tower EdgeWalk; Ontario Vacation Village; GTA Miniature Land Attraction; Greater Sudbury Synergy Centre; Searchmont Resort, Sault Ste. Marie; Building Bancroft, ON

Feasibility Studies and Business Plans – Conference and Convention Centres

Existing: Shaw Centre (former Ottawa Convention Centre); Scotiabank Convention Centre; St. John’s Convention Centre; Fredericton Conference Centre; Edmundston Conference Centre; PEI Convention Centre; Chatham-Kent John D. Bradley Convention Centre; Proposed: Churchill, MB; Moncton, NB; Canmore, AB; Kitchener, ON; Mont-Tremblant, PQ

Tourism and Accommodation Investment Opportunity Assessments

Institutions: Humber College, University of Toronto Scarborough; Seneca College; Regions/Municipalities: Central Alberta Region (11 communities), Town of Wasaga Beach, Town of Whitby, Regional Municipality of York, Regional Municipality of Halton, City of North Bay, Municipality of Greenstone, City of Summerside, Town of Kentville, Cree Nation of Nemaska

Economic Impact and Other Industry-Related Assessments

Annual Impacts for Canada’s Lodging Sector, Greater Toronto Hotel Sector, Ottawa-Gatineau Hotel Sector, and Alberta Hotel Sector; Measuring Canada’s Sharing Economy; Private-Public Partnerships in the Tourism Sector

 

Clients

 

  • Alberta Culture & Tourism
  • Attractions Ontario
  • Business, Tourism, Culture & Rural development NF
  • Central Alberta Tourism Alliance
  • City of Greater Sudbury
  • City of Sault Ste. Marie
  • CN Tower / Canada Lands
  • Cree Nation of Nemaska
  • Destination Canada
  • Greater Toronto Hotel
  • Hotel Association of Canada
  • Industry Canada
  • Meetings & Conventions PEI
  • Northeastern Ontario Tourism
  • Ontario Ministry of Tourism, Culture & Sport / Investment development office
  • Ottawa-Gatineau Hotel Association
  • Regional Municipality of Halton
  • Seneca College
  • Tourism Northern Ontario
  • Tourism Sault Ste. Marie
  • University of Toronto Scarborough
  • Woodbine Entertainment
Rebecca Godfrey, CMC, MBA Director, Tourism & Leisure
Valuation & Advisory
Toronto Downtown Commercial Real Estate 145 King Street West
Suite 1100
Toronto, Ontario M5H 1J8