Professional Experience

Associated Office


3550 Lenox Road NE,
Suite 2300,
Atlanta, GA, 30326

Bill Grice leads CBRE’s hotel business in the United States that combines investment sales, finance, valuation, advisory, and research into a single fully integrated service offering. CBRE Hotels was the intermediary for $165 billion in engagements and the number one firm for hospitality investment sales activity globally in 2021.

Bill has more than 20 years of hospitality and capital markets experience and has been involved in over $40 billion of lodging-related recapitalization, financing, and equity placement during his career.

He joined CBRE in 2020 and was previously Co-Head of Hospitality Capital Markets for CBRE Hotels, managing the Debt & Structured Finance practice for Hospitality-focused transactions.

Prior to joining CBRE, Bill served as a Managing Director and Co-Head of JLL’s Hotels Investment Banking team. Prior to that, he spent four years with GE Capital Real Estate in large loan originations, where he advised on debt and equity transactions totaling over $3 billion.

As a seasoned debt capital markets expert, he brings considerable skill across every real estate asset class with his lending experience encompassing underwriting and structuring financing for on balance sheet loans, securitized loans, mezzanine loans and joint venture equity investments.          


  • Master of Business and Administration (MBA), Goizueta Business School, Emory University
  • Bachelor of Science in Economics, Clemson University

Professional Affiliations / Accreditations

  • Licensed Real Estate Salesperson, Georgia
  • Member of the Urban Land Institute
  • Mortgage Bankers Association
  • Six Sigma Black Belt certified

Significant Debt & Structured Finance Assignments

  • Faena Miami Beach
  • Graduate Roosevelt Island
  • Hampton Inn Nashville
  • Hilton Downtown Atlanta
  • Hilton UF Gainesville
  • Hotel Talisa Vail
  • Hyatt Regency Cincinnati
  • Hyatt Regency DFW
  • Hyatt Regency Houston
  • Hyatt Regency New Orleans
  • Hyatt Regency Newport
  • InterContinental Tampa
  • InTown Suites Portfolio
  • Loews Philadelphia
  • Marriott Bethesda
  • Marriott Georgetown
  • Marriott Kauai
  • Palmer House Hilton
  • Renaissance Atlanta Waverly
  • Renaissance Hotel, Las Vegas
  • Renaissance Nashville
  • Sheraton Downtown Atlanta
  • Sheraton Grand Phoenix
  • Sheraton Philadelphia
  • The Marquette Hotel
  • Turtle Bay Resort
  • Virgin Hotel Nashville
  • Waldorf Astoria Chicago
  • Westin Annapolis
  • Westin DFW
  • Westin O’Hare
  • Westin Princeton
  • WoodSpring Suites Portfolio