Brennan McReynolds

CBRE Host | Global Product and Technology Lead

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Professional Experience

Brennan is passionate about how technology can enhance and inform workplace experience. He is the Global Product & Technology lead for Host, a proprietary service offering for corporate occupiers and institutional property investors designed to meet the rapidly growing demand for enhanced employee experience in the workplace. Led by people and enabled by technology, Host allows both occupiers and investors to manage workplace needs through intelligent, Artificial Intelligence (AI)-driven experiences.

Brennan is the former Chief Operating Officer at Event Farm, a B2B marketing technology platform, where he oversaw operations, finance and their experiential technology (EFx) revenue stream. As one of the initial hires in 2011, he was instrumental in the shift to a SaaS based business model, securing venture funding and the overall growth of the company from 7 to 50 people.

He’s a past speaker at event industry conferences like MPI, PCMA, IMEX, EventTech and most recently WORLDZ where he was also featured in a follow-up story published in Forbes. During the 2016 Summer Olympics, in Rio, he spent 30 days on the ground leading the technology platform that enabled Nike’s athlete and VIP brand experience during the games.

Previously, Brennan was Founder & Managing Partner of SQUARE PEG, a strategic consultancy that focused on aligning leaders and teams with go-to-market strategy based on their natural strengths, leadership, and communication styles.

Prior to following his entrepreneurial spirit, he helped build the Washington, DC office of the global construction management firm, Skanska. In his 8 years at Skanska, Brennan worked in the Preconstruction Department, primarily on large healthcare facilities before managing the Business Development and Marketing Department. At the time of his departure he was the Director of Interiors/Special Projects Group, overseeing the division dedicated to providing interior fit-out and non-traditional projects to nationwide partners and local clients. His projects included the first LEED Platinum furniture dealership in the country, a 20K SF relocation and build-out for Medimmune, and multiple national on-call projects for IBM and Kaiser Permanente.

In his free time, Brennan is an avid runner and endurance athlete having completed 6 marathons and 2 Ironman distance triathlons. Most recently he competed in the Norseman extreme triathlon in western Norway, deemed one of the most challenging triathlons in the world.