Bruce Francis

Coast to Coast Lending

Advisory Role

• Our advisory philosophy is rooted in our belief that the key to successful financing is an effective combination of a consultative market perspective and innovative financing strategies. We work to ensure each client's success by providing up-to-date industry knowledge, as well as unparalleled market insight on every transaction.
  
  

• In each facet of a particular assignment, our objective is to put together a project team comprised of highly experienced professionals. This allows us to provide our clients with up-to-the-minute commentary, guidance and qualified advice on how the market is reacting to volatility. Our goal of providing a team of professionals capable of advising a client on all transaction levels has become increasingly valuable in recent times for several reasons:

• Dramatic changes in the credit markets can impact, and have fundamentally changed, how successful debt and equity transactions are accomplished.
• Significant shifts in underwriting criteria and the availability and selectivity of capital in the marketplace can affect a transaction.
• Results that were commonplace in the past, in regard to debt and equity origination and placement, now require extraordinary skill and experience.
• The ability to execute on specialized assets that further segment the marketplace requires specialized skill and expertise to source capital.
  
  

• We work with over 300 capital sources located around the world including local, regional, and national banks, government agency lenders, insurance companies, conduit/securitized lenders and credit companies. Each specific debt and/or equity request is provided to the capital sources that can best fulfill the short and long-term investment needs of our clients.