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Fred Herrera has been with CBRE since 1988, specializing in transaction management services, disposition services and global corporate consulting services for companies on a national and global basis. Mr. Herrera creates tools and strategies for owners and corporations to enhance profitability. As a leader of Advisory & Transaction Services in Cleveland, Mr. Herrera has represented companies in over 1,400 projects totaling over 100 million square feet of space with sale/lease values exceeding $1 billion. He has conducted local and national site searches, prepared financial and qualitative analyses, assembled and coordinated teams of consultants, evaluated alternatives, negotiated incentives, and increased client profitability as it pertains to their real estate portfolios. In his 35 years at CBRE, Mr. Herrera has consistently received “top” awards for service delivery and production levels.