Karla Villatoro

A results-driven and forward-thinking marketing strategist with an extensive history of success in tourism marketing, creative campaigns, portfolio management, retail marketing, trade show exhibition planning, consulting, and event planning for some of the leading commercial real estate developers in the shopping center industry including The Taubman Company and Westfield. Resourceful, motivated, and results-oriented with a proven record of utilizing analytical and strategic planning skills to assess situations quickly and develop innovative solutions efficiently. Consistently using communications and interpersonal abilities to function as an attentive leader, effective team builder, and a valuable liaison. An ever-evolving leader who understands business needs and project goals, and works diligently to achieve them.

As a marketing strategist for over 20 years, I excel in driving engagement for top shopping center and hospitality portfolios. My tried and true approach is rooted in the art of uncovering consumer insights, the discipline of establishing effective marketing objectives, the process of organizational buy-in and adoption, and the ability to translate complex objectives into clear results.

Education

• BA, Business Administration Mt. St. Mary’s University
• MBA, Marketing Woodbury University

Specialties

• Multi Brand Strategy
• Advertising & Branding Campaigns
• Budget Management
• Loyalty Programs
• Development, Placemaking & Merchandising Advisory
• Merchant Relations
• Sales Promotions & Tracking
• Web, Digital & Social Media Strategy
• Customer Behavior & MMD Analysis
• Guest Services Management
• Luxury & Regional Tourism Strategy
• Events & Entertainment Curation
• Trade Show Exhibitions

Clients Represented

• QIC
• MetLife
• Sacramento Kings
• National Real Estate Advisors
• Majestic Realty