EMEA Special Report - Food & Beverage In a Shopping Centre: Is it a Food Lover's Delight or a Take Away? September 2015
In spring 2015, we surveyed 22,000 consumers across 22 markets in Europe, South Africa and the UAE, to understand their perceptions of Food & Beverage (F&B) within a shopping centre environment. The over-arching question we wanted to answer was if the role of Food & Beverage in a shopping centre is changing and how.
The report explores:
- What consumers are looking for in the future
- Why many centres are currently under-spaced when it comes to a compelling food and beverage offer
- What the future is for the food court
- The potential cost in terms of reduced frequency of visit, lower dwell times and lack of engagement if the food and beverage offer does not meet consumer's expectations
The importance of Food & Beverage should not be underestimated. A third of consumers visit a shopping centre just to eat and drink and we believe that will increase to half of all consumers. Getting the F&B offer right is mandatory, with two thirds of consumers stating that it is an important consideration in choosing where to shop.