The challenges posed by the growth of e-commerce and stagnant wages have seen shopping mall landlords in Taipei introduce new international brands and non-chain tenants in an attempt to create unique shopping destinations. Expanding F&B and utilising the placemaking concept is becoming a popular strategy among landlords seeking to differentiate their properties from the competition and increase consumers’ dwell time.

This ViewPoint by CBRE Research examines how the retail landscape in Taipei has evolved in recent years; analyses how landlords have responded to shifting demand patterns; and explains how shopping mall operators can create exciting retail destinations that appeal to consumers.