The second report in CBRE’s Asia Pacific Consumer Survey series, How We Like to Shop Online, looks at the e-commerce sector, which has seen rapid growth across the region in recent years.The report focuses in particular on “Generation Z’, or those consumers aged 18-24, whose shopping habits and preferences are expected to wield a significant influence in the regional retail market in the coming years.
The report also advises landlords and occupiers on how to leverage on smartphones, social media and online-to-offline strategies to help them navigate the challenges and capture the opportunities arising from the growth of online retail.
Contacts
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Henry Chin, PH.D. Head of Research, Asia Pacific +852 2820 8160 |
Liz Hung Manager, Asia Pacific +852 2820 6557 |
Joel Stephen Head of Asia Retailer Representation Retail, Asia +852 2820 2803 Email |
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Alistair Palmer National Director Retail Services Group Australia +61 2 9333 3396 |
Sarah Pastol Senior Analyst, Retail Asia +852 2820 2842 |
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