Retailers are targeting a wide and diverse range of markets in 2016, with core Western European markets at the top of the agenda. Despite worries about the Chinese and U.S. economies, retailers still see potential in these markets and are looking to make inroads there in the coming year.
Top Target Markets Globally
The U.S. tops the list of target markets for food and beverage retailers, while China leads the way in the Fashion sector.
Retailers’ Expansion Ambitions
Seventeen percent of retailers plan to open more than 40% shore, while the vast majority (67%) are looking to open no more than 20.
The Most Popular Formats for Expansion
Street shops and malls are the preferred formats across the world, but a fifth of brands in EMEA and the Americas are looking at transport hubs as well.
Top Retailer Concerns
Changes in consumer behavior are the biggest concern for Asia Pacific brands, while EMEA and American retailers are worried about cost escalation, unclear economic prospects and lack of quality retail space.
Most Important Lease Characteristics
Turnover rent clauses are key for Asia Pacific brands, while American brands consider signage a more relevant issue.