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How Active Are Retailers Globally?

The global expansion ambitions of retailers in 2016


Retailers are targeting a wide and diverse range of markets in 2016, with core Western European markets at the top of the agenda. Despite worries about the Chinese and U.S. economies, retailers still see potential in these markets and are looking to make inroads there in the coming year.​


Top Target Markets Globally

The U.S. tops the list of target markets for food and beverage retailers, while China leads the way in the Fashion sector.

Retailers’ Expansion Ambitions

Seventeen percent of retailers plan to open more than 40% shore, while the vast majority (67%) are looking to open no more than 20.

The Most Popular Formats for Expansion

Street shops and malls are the preferred formats across the world, but a fifth of brands in EMEA and the Americas are looking at transport hubs as well.

Top Retailer Concerns

Changes in consumer behavior are the biggest concern for Asia Pacific brands, while EMEA and American retailers are worried about cost escalation, unclear economic prospects and lack of quality retail space.

Most Important Lease Characteristics

Turnover rent clauses are key for Asia Pacific brands, while American brands consider signage a more relevant issue.


For more information, please contact:

Andrew Phipps
Head of Retail Research, EMEA
+44 20 7182 2116
Natasha Patel
Director, Global Retail Research
+44 20 7182 3166
Liz Hung
Associate Director
Asia Pacific
+852 2820 6557
+852 2810 0830
Mark Burlton
Executive Director
+44 20 7182 2020
David Close
Executive Director
+44 2071822272
Brandon L. Famous
Executive Vice President
Licensed: PA, NJ & DE
+1 610 251 5125
+1 610 637 4622
Tim Starling
Head of Retail Tenant Advisory, Pacific
Advisory & Transaction Services | Retail
+61 02 9333 3382
Joel Stephen
Senior Vice President*
*Honorary Title
Advisory & Transaction Services, Retail
+1 212 984 8367

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