CBRE’s inaugural Global Occupier Survey outlines the priorities, strategies and outlook of 402 senior corporate real estate (CRE) executives worldwide. The report reveals three consistent global themes on the CRE executive’s agenda: balancing local actions amid global economic uncertainty, implementing employee-centric workplace strategies, and supporting rapid enterprise transformation—all while strategically managing costs.
Taking a Macro Perspective Amid Uncertainty
The volatility of today’s global economy is challenging executives as they seek to align their companies’ naturally long-range real estate strategies with increasingly agile and short-range enterprise agendas.
Deploying People-Centric Workplace Strategies
As technology and talent converge, employees’ roles are becoming more strategic, cooperative and interactive. This transformation is empowered by new workplace strategies that deliver “growth without growth”—expanding business capabilities while controlling spikes in expenses.
Aligning With the Agile Enterprise
As the speed of business increases, so must the speed and scale of change. To ensure a direct line of connection with these changes, CRE executives are embracing big data and centralizing their operations — naturally elevating their influence within an increasingly connected, strategic role.
Today's Call to Action for CRE Executives
Forward-looking executives will use a relatively stable portfolio, and better-integrated workplace and workforce strategies, to focus on next-generation opportunities to optimize, integrate and innovate.
