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Update Your DetailsOur hospitality professionals use market intelligence and global connections to help clients navigate the unique challenges of investing in and divesting from hotel properties. Strategic direction, operational advice, and our global network of services help you stay significantly ahead of evolving markets.
Dedicated leadership and teams in the Americas, EMEA, and Asia Pacific bridge geographic regions and organizational boundaries across a global enterprise and allow us to respond seamlessly to cross-border assignments. A diverse group of service lines—including Investment Sales, Debt & Structured Finance, Advisory, Valuation and Research—ensure institutions, individuals, investors, and lenders can make the most of their investments.
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$14.0B
Global sales & financing
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$148.9B
2021 Advisory & valuations
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#1
Global brokerage firm in investment sales 2021
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Subscribe to the monthly Hospitality Market Update to receive exclusive content on industry trends.
Subscribe to the monthly Hospitality Market Update to receive exclusive content on industry trends.
Forecasting & Data Tools
Analysis and reporting on historical and future performance of the lodging industry, including forecasts, benchmarking tools, and databases of hotel P&Ls.

Global Hotels Contacts
Americas Hotels Contacts
Unmatched Hotel Market Intelligence
CBRE Hotels Research’s experts deliver the most sought-after analytical hotel market research in the world. These trusted specialists in economics, data science and forecasting algorithms work together to enrich CBRE’s vast trove of lodging data and to produce forward-looking market performance scenarios that power forward-thinking ideas.
U.S. Hotel Performance Data
March 2023
Hotel professionals rely heavily on CBRE’s industry-leading hospitality market data and insights.
CBRE Hotels Research offers an extensive data and analytics platform, providing the most sought-after hospitality insights. Our platform provides on-demand key performance indicators for 65 markets and 435+ submarkets - occupancy, average daily rate (ADR), and revenue per available room (RevPAR).
Leverage the platform to find new investment opportunities, support portfolio strategies and understand market trends.

Discover Investment Opportunities
Unlock historical and expected performance data of 65 U.S. lodging markets. Utilize supply, demand, occupancy, revenue, ADR, and RevPAR data to find new acquisitions and support your portfolio strategy.

Optimize Hotel Performance
Explore our integrated online tool, Hotels Benchmarker for an on-demand analysis of the aggregated financial performance of a group of hotels.

Monitor Hotel Market Trends
Receive detailed analysis of hotel revenues, expenses, and profits from over 7,000 national hotel properties. Utilize the Trends data to benchmark the performance of your properties to industry-wide averages of a similar profile.

Access Industry Experts
A ’one stop shop’ with in-house macro and hotel-specific economists. Members of our team have more than 40 years each of direct hospitality experience, spanning roles in front office, GM, to asset management and corporate roles, accounting.

Hotels Research Leadership Contacts
Report
US Hotels State of the Union

A Pictorial Update on Our Latest Thoughts
and the Facts and Figures Influencing Our Industry
Read ReportU.S. Insights
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The U.S. added 339,000 jobs in May, far exceeding consensus estimates of 190,000. March and April job numbers were revised up by a combined 93,000.
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According to CBRE’s February 2023 Investment Performance forecast, total revenues for the average U.S. hotel returned to 2019 levels in 2022.
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Sustainability is an increasingly crucial component across almost all industries.
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What a difference a year makes – in the 2022 edition of Trends® in the Hotel Industry, we wrote that major markets were still attracting developers.
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A Pictorial Update on Our Latest Thoughts and the Facts and Figures Influencing Our Industry
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Once a typical government town, Sacramento has transformed into a destination for companies seeking relocation – and workers searching for greener pastures. Sacramento’s former dependence on government employment has been displaced by new industries in the region including tech, life sciences, mobility, and agriculture. Both household names and rising start-ups alike continue to indicate their desire for headquarters and satellite operations outside of traditional industry hubs, including the Bay Area and Los Angeles. In 2022, Sacramento was ranked as the #1 best place to live in California. Additionally, Sacramento was also ranked as the #3 most diverse city in the country. Due to the influx of residents seeking relocation, the region has seen a boom in both multi-family and residential development. The city of Folsom plans to add 10,000 homes and 40,000 residents by 2025, indicating the strong market health of outlying suburban submarkets. The Downtown/Midtown core has also seen significant multi-family growth with the delivery of The Mansion, 17 Central, and Lavender Courtyard which added 350 units of inventory. The diversity of housing options in the Sacramento area creates an attractive and promising market that will continue to see demand across all housing types.
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The U.S. added 253,000 jobs in April, well above the consensus expectation of 180,000.
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For the first time since the onset of the COVID pandemic, CBRE is forecasting the 2023 aggregate revenue per available room (RevPAR) for the nation’s 65 major markets to return to 2019 levels.
Global Insights
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Global commercial real estate investment volume fell by 55% year-over-year in Q1 2023 to US$147 billion.
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Once a typical government town, Sacramento has transformed into a destination for companies seeking relocation – and workers searching for greener pastures. Sacramento’s former dependence on government employment has been displaced by new industries in the region including tech, life sciences, mobility, and agriculture. Both household names and rising start-ups alike continue to indicate their desire for headquarters and satellite operations outside of traditional industry hubs, including the Bay Area and Los Angeles. In 2022, Sacramento was ranked as the #1 best place to live in California. Additionally, Sacramento was also ranked as the #3 most diverse city in the country. Due to the influx of residents seeking relocation, the region has seen a boom in both multi-family and residential development. The city of Folsom plans to add 10,000 homes and 40,000 residents by 2025, indicating the strong market health of outlying suburban submarkets. The Downtown/Midtown core has also seen significant multi-family growth with the delivery of The Mansion, 17 Central, and Lavender Courtyard which added 350 units of inventory. The diversity of housing options in the Sacramento area creates an attractive and promising market that will continue to see demand across all housing types.
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When I first started out in hotel brokerage back in the late 1980s, the market was unsophisticated and had not adopted the fiduciary focus that was required to establish trust.
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Report | Creating Resilience
Sustainability and ESG Adoption in the Hotel Industry: A Global Status Update
April 5, 2023
Hotel guests, investors, owners, employees, and brands worldwide are displaying a growing interest in responsible environmental practices, sustainable tourism, social welfare, corporate governance and transparency.
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RevPAR has recovered in most regions and should continue to grow in 2023, bolstered by pent-up demand.
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Global commercial real estate investment volume fell by 60% year-over-year in Q4 2022 to US$226 billion.
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Brief | Creating Resilience
Easing of international travel restrictions likely to boost lodging demand
January 25, 2023
Visitors from China and Japan account for a sizeable share of international travelers into the U.S., but in recent years COVID-induced travel bans caused trans-Pacific travel to nearly halt.
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Brief | Creating Resilience
Net-zero carbon goals, employee experience drive increased focus on ESG
December 7, 2022
CBRE recently surveyed more than 500 commercial real estate professionals about the relative importance of Environmental, Social and Governance (ESG) criteria in their real estate strategies.
Hospitality Market Update
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