Forecasting & Analytics

Hotel Horizons® - A series of econometrically derived reports prepared on a quarterly basis that analyze the historical and expected performance of 65 major U.S. lodging markets, as well as our national summary report of the entire U.S. lodging industry. Hotel Horizons® reports contain ten years of forecast data and five years of historical market performance information. Our historical data is provided by Kalibri Labs. A variety of economic, demographic, and other benchmarking statistics appear in the reports to provide the reader with a deeper understanding of local market conditions.

To learn more about how we forecast the U.S. Hotel Market, please download CBRE Hotels Research Hotel Horizons®: Methodology.

To learn more about how Kalibri Labs collects their data, click here: Kalibri Labs FAQ

Each Hotel Horizons® market report covers ten-year forecasts of supply, demand, occupancy, revenue, ADR, and RevPAR for the upper-priced, mid-priced and lower-priced segments.

Five years of history is provided for over 435 submarkets within our market coverage. Variables displayed include; supply, demand, occupancy, revenue, ADR (hotel collected & guest paid), RevPAR (hotel collected & guest paid), reservations and length of stay. Two years of channel booking segment data are available for each market for three booking types; Direct (, Voice, Property Direct, High Discount, Voice), Indirect (OTA, GDS, FIT/Wholesale), Group.

Monthly historical performance data is displayed at the National and market levels. Annual, quarterly and monthly actual performance data is updated as it becomes available. Please Note: Differences between market history and forecast will appear in months where market history overlaps with our current published forecast.

The National Edition Hotel Horizons® report provides a summary of our outlook for the U.S. lodging industry, with separate forecasts for each of six national chain-scale segments (Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy), as well as the lodging industry as a whole.

Your Hotel Horizons® report also comes with a variety of tools to help you more efficiently gain insights from the data. These tools are included on a complimentary basis with every single Hotel Horizons® report you purchase.

Data - Access all the raw market, submarket and economic data for each market you purchase. All data can be exported to excel.

Charting - Quickly chart market and submarket level performance, economic and investment data against each other. All charts can be exported as a pdf.

Rankings- Rank historic and future supply, demand, revenue, occupancy, ADR, and RevPAR change for all of the markets you have purchased.

myShare® -  Provides a simple way to calculate the future performance of any submarket, competitive set, or subject property based on the movements of the overall market. Seventy-five to eighty percent of all movement experienced by a hotel can be directly attributed to the market in which it operates. myShare® gives managers and owners the ability to quickly and efficiently adapt the broader market forecast to their submarket, competitive set, and subject property. All myShare® reports can be saved within the CBRE Hotels website for future access and updating.

Investment Performance - Analyze the historical and expected profitability of 65 major U.S. lodging markets, with 20 years of revenues, expenses, NOI, Cap Rate, and Value for upper-priced, mid-priced and lower-priced segments at the market level. CBRE Hotels Research has historically provided the industry with top-line performance forecasting of occupancy and ADR; we now provide the foundation for evaluating the expected profitability of hotels.*Investment Performance is available as an added module for existing Hotel Horizons multi-market subscribers. Contact our Client Services team to add Investment Performance to your account

* Note: the Hotel Horizons® reports are generally released quarterly during the first weeks of March, June, September and December, and contain the previous quarter's actual information; i.e. the June edition contains the first quarter's data etc.
Hotel Horizons® in 60 Seconds

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