Responsible AI at CBRE

Our Commitment

At CBRE, we are advancing the use of Artificial Intelligence (AI) to help enhance insights, improve efficiency, and provide value for our clients and teams. As we continue expanding our use of these technologies, we remain committed to responsible, ethical, and secure practices in line with our broader governance and risk management frameworks.

We believe AI should support human judgment, creativity, and purpose. Our approach reflects this principle:

  • Ethical Foundation & Human Oversight: We aim to develop and apply AI tools guided by ethical principles, with a focus on fairness, accountability, and positive impact. Human expertise plays a central role, including reviewing and validating AI-generated outputs to support informed decision-making.
  • Robust Data Security & Privacy: Protecting your data is paramount. Our AI initiatives are built upon the same rigorous information security systems and privacy standards that govern all of our operations. We safeguard your information, protecting its integrity and confidentiality at every step.
  • Transparency & Trust: We are committed to transparent communication about how AI supports our services. We work to provide clear and accessible information to help build trust and support effective engagement with clients and stakeholders.
  • Innovation to Support Clients: AI technologies can help us analyze large datasets, identify patterns, and generate insights that support our clients’ business objectives. We apply these tools to help navigate market complexity, surface opportunities, and improve decision-support processes.
  • Responsible Use of Third-Party Providers: We work with third-party service providers, including AI solution vendors, and seek to apply consistent expectations for data protection and responsible use across our ecosystem. This includes requiring appropriate security controls and adherence to our contractual and compliance obligations.

Our Ongoing Commitment

CBRE is committed to the responsible development and use of AI. We will continue to evolve our practices, strengthen our governance, and support the safe, ethical, and effective application of AI to help businesses and people thrive in a rapidly changing environment.