Blog
adidas Thailand Establishes New Headquarters in Central Park Offices
A Dynamic Hub in Bangkok’s Super Core CBD
September 2, 2025
adidas, the global leader in sportswear, has announced the relocation of its Thailand headquarters to Central Park Offices — a Premium Grade A office space for rent located in the heart of Bangkok’s Super Core CBD.
This move represents a strategic decision to establish a new working hub that reflects adidas’ global vision of advancing the culture of sport and lifestyle in a sustainable way. The relocation also aims to enhance employee experience through a workplace environment designed to foster creativity and innovation — reaffirming the strength and appeal of Central Park Offices as the Future Workplace trusted by leading global organisations.
Mr. Peter Haechler, Country Manager of adidas (Thailand), stated that, “At adidas, creativity is at the heart of everything we do. We believe creativity is not only the driving force behind innovation in sport and product design but also a powerful source of inspiration and positive energy for people around us. Choosing Central Park Offices as our new headquarters is not just about changing locations — it is a strategic decision to establish a workplace that stimulates energy and collaboration in a way that embodies the adidas spirit. This space will become a central source of inspiration, unlocking individual potential, and empowering new ways of working in Thailand.”
adidas has long been a valued partner of Central Pattana’s retail business. The brand currently operates in more than 34 Central shopping centres nationwide, with the number set to rise to 39 locations by the end of the year. These include the adidas Brand Center at centralwOrld — the largest flagship store in the Asia-Pacific region. Together, these retail experiences have become major landmarks in central Bangkok and powerful channels for delivering the adidas brand to Thai consumers.
“Choosing Central Park Offices as our new headquarters further reinforces our confidence in this location and its comprehensive offering of workplace amenities. This collaboration marks a new milestone in elevating our organisational capabilities and also reflects the deep, long-standing partnership between adidas and Central Pattana — a key collaborator in strengthening adidas’ retail structure in Thailand,” Mr. Haechler added.
Miss Naparat Sriwanvit, CFO and President, Hotel and Office of Central Pattana Plc., commented that “We are truly delighted to welcome adidas Thailand, a global brand, to Central Park Offices — our Grade A office development designed for the future. This location in the heart of the city combines unrivalled connectivity, lush green spaces, and a full suite of modern amenities. It also speaks to the strength of our partnership with adidas across Central Pattana’s national retail portfolio. We believe that this new headquarters will play a key role in supporting adidas’ continued growth and affirm the role of Central Park Offices as the Future Workplace of choice for world-class organisations.
The new adidas headquarters is envisioned as a modern workplace that reflects the brand’s culture of sport, creativity, and sustainability. Designed to bring together business, lifestyle, and community, the space aims to inspire employees and foster collaboration while also highlighting Bangkok’s growing role as a global city with the dynamism to rival other major destinations in the region.
For more information about office leasing at Central Park Offices, please contact CBRE.
This move represents a strategic decision to establish a new working hub that reflects adidas’ global vision of advancing the culture of sport and lifestyle in a sustainable way. The relocation also aims to enhance employee experience through a workplace environment designed to foster creativity and innovation — reaffirming the strength and appeal of Central Park Offices as the Future Workplace trusted by leading global organisations.
Mr. Peter Haechler, Country Manager of adidas (Thailand), stated that, “At adidas, creativity is at the heart of everything we do. We believe creativity is not only the driving force behind innovation in sport and product design but also a powerful source of inspiration and positive energy for people around us. Choosing Central Park Offices as our new headquarters is not just about changing locations — it is a strategic decision to establish a workplace that stimulates energy and collaboration in a way that embodies the adidas spirit. This space will become a central source of inspiration, unlocking individual potential, and empowering new ways of working in Thailand.”
adidas has long been a valued partner of Central Pattana’s retail business. The brand currently operates in more than 34 Central shopping centres nationwide, with the number set to rise to 39 locations by the end of the year. These include the adidas Brand Center at centralwOrld — the largest flagship store in the Asia-Pacific region. Together, these retail experiences have become major landmarks in central Bangkok and powerful channels for delivering the adidas brand to Thai consumers.
“Choosing Central Park Offices as our new headquarters further reinforces our confidence in this location and its comprehensive offering of workplace amenities. This collaboration marks a new milestone in elevating our organisational capabilities and also reflects the deep, long-standing partnership between adidas and Central Pattana — a key collaborator in strengthening adidas’ retail structure in Thailand,” Mr. Haechler added.
Miss Naparat Sriwanvit, CFO and President, Hotel and Office of Central Pattana Plc., commented that “We are truly delighted to welcome adidas Thailand, a global brand, to Central Park Offices — our Grade A office development designed for the future. This location in the heart of the city combines unrivalled connectivity, lush green spaces, and a full suite of modern amenities. It also speaks to the strength of our partnership with adidas across Central Pattana’s national retail portfolio. We believe that this new headquarters will play a key role in supporting adidas’ continued growth and affirm the role of Central Park Offices as the Future Workplace of choice for world-class organisations.
The new adidas headquarters is envisioned as a modern workplace that reflects the brand’s culture of sport, creativity, and sustainability. Designed to bring together business, lifestyle, and community, the space aims to inspire employees and foster collaboration while also highlighting Bangkok’s growing role as a global city with the dynamism to rival other major destinations in the region.
For more information about office leasing at Central Park Offices, please contact CBRE.