Article
Crunch Fitness Flexes With a 20k SF Space in Toronto’s Financial District
October 28, 2025 3 Minute Read
Call it a Financial District flex.
Crunch Fitness has inked a lease for over 20,000 sq. ft. on the lower level of the Royal Bank building at 20 King St. W, where the restaurant Joey opened last year.
CBRE Senior Vice President Alex Edmison found that space for Joey, and he represented the landlord in the Crunch Fitness deal.
“The fact we got such a large lease completed with a credible tenant is a very positive sign for downtown Toronto and for the PATH (Toronto’s downtown underground retail network),” he says.
The location, Crunch Fitness’s first in downtown Toronto, is slated to open next year.
The chain operates in what it describes as the “high-value, low-price” segment, offering amenities like hydro-massage, red light therapy, and group classes at an accessible price point, with memberships ranging from $10 to $34 per month depending on location and services.
Expansion Strategy
Crunch Fitness is in the midst of an expansion strategy that’s targeting urban hubs and smaller underserved Canadian communities. The company says it plans to open up to 15 locations annually in Ontario, Alberta, Quebec, and B.C.
The downtown location was an opportunity that Crunch Fitness didn’t hesitate to seize upon, according to Edmison. “It makes total sense for them to do this deal because now they can raise their flag in downtown Toronto. And you couldn’t ask for more of a centre ice location than this.”
CBRE brought Joey to the ground level of the 20 King St. W., and the restaurant has been having great success since it opened its 17,000 sq. ft. space earlier this year. “Joey is doing really well,” says Edmison. “It was a big bet and it paid off.”
Health and Wellness Tenants Take Hold
Crunch Fitness is the latest in a flurry of leasing deals done with health and wellness-focused tenants in PATH. CBRE’s Jackson Turner has been working with Myodetox and Twig Fertility, among others, to find space in the PATH.
“It’s changing the narrative down there,” Edmison says, “and helping to rejuvenate the downtown core.”
Pre-pandemic, PATH traffic was based on a five days a week, 9-5 business model that served primarily office workers. But these health and wellness tenants are not as tied to that cycle.
A gym membership can be used at any time, especially outside office hours. And health and wellness services are for anybody living downtown and beyond, not just those working in the offices above.
In the case of Crunch Fitness, a membership can be used at any of its locations. “So having this downtown space really increases the value for its members,” says Edmison. “It really pumps them up.”
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