Developer Unveils Peylaa Phuket, Brand’s First APAC Residences

Developer Reveals Peylaa Phuket, Autograph Collection Residences, Set to Mark Brand’s First Residences in Asia Pacific

Award-winning developer Capstone Asset reveals plans for PEYLAA Phuket, Autograph Collection Residences, which are currently on sale for private ownership

As branded residences continue to reshape luxury real estate across Asia Pacific, award-winning Bangkok-based lifestyle developer Capstone Asset today reveals PEYLAA Phuket, Autograph Collection Residences, at an event in Singapore. 

Developed in collaboration with Marriott International, this 408-unit project in Phuket’s desirable Bang Tao-Cherngtalay corridor is set to become Asia Pacific’s first Autograph Collection Residences upon completion, which is expected in the fourth quarter of 2027. Currently in sales, this landmark project has already captured the imagination of purchasers; sales have already surpassed SGD 28 million in the first four months since the launch of its show residences, drawing a diverse international pool of buyers. 

According to CBRE Thailand, branded residences are reshaping luxury real estate across Asia Pacific, and Thailand is now at the forefront of that trend. According to CBRE Thailand, the country leads the region and is the fourth-largest market globally once all pipeline projects are accounted for. Phuket has the fifth most branded residences worldwide, while Bangkok is seventh (Read more: Why Thailand Leads APAC in Branded Residences).

PEYLAA Phuket is set to become the first Autograph Collection Residences in Asia Pacific

Within Phuket, the West Coast (Central)—particularly Bang Tao-Cherngtalay—remains the most desirable location, accounting for approximately 49% of total condominium supply as of H2 2025. This area continues to attract strong demand due to its prime beachfront setting, proximity to Phuket International Airport and well-established luxury ecosystem, including high-end retail, lifestyle amenities, and a concentration of internationally branded five-star hotels, which have elevated the area's reputation as one of Asia’s leading residential and investment destinations. According to CBRE Thailand, this strong demand reflects the overall performance of the Phuket property market, which achieved a record-high number of units sold in 2025.

“This growth has been driven by solid domestic demand alongside sustained international buyer interest, reinforcing Phuket’s position as a globally sought-after residential destination. It also highlights a broader shift toward premium living developments that integrate hospitality, quality design and internationally recognized brands, with branded residences in Phuket continuing to appeal to high-net-worth buyers seeking both lifestyle and investment opportunities,” comments Ms. Artitaya Kasemlawan, Head of Residential Sales – Project, CBRE Thailand.

The sales gallery lobby at PEYLAA Phuket, Autograph Collection Residences

PEYLAA Phuket takes its name from a deliberate duality: pela, evoking timelessness in Thai, and perla, which means ‘pearl’ in Spanish and Italian – a nod to Phuket’s status as the “Pearl of the Andaman.” The project sits behind Laguna Golf Course, just 600 metres from the Boat Avenue lifestyle hub and 1.9km from Bang Tao Bay and the island’s longest sandy beach.

Project at a glance:

• Set to be the first Autograph Collection Residences in Asia Pacific.
• Total of 408 residences across seven-storey low-rise buildings.
• Priced from THB 7.2 million (approx. SGD 280,000).
• Deliberately low density at an average of 40 units per rai (1,600sqm) – roughly half that of competing projects.
• Facilities include three 25-metre lap pools, a fitness centre, yoga studio, sauna, ice bath, outdoor fitness area, jogging track, residential lounge, and BBQ area.
• Families can enjoy a kids’ pool, kids’ club, children’s playground and games room.
• All-day dining venue to be introduced upon completion of the adjacent Autograph Collection hotel, scheduled to open in 2030.
• Strong sales momentum: pre-sales surpassed THB 250 million (approx. SGD 9.8 million) shortly after the sales gallery opened in January 2026, rising to over THB 720 million (approx. SGD 28.1 million) within four months of the launch. 
• Completion scheduled for Q4 2027.

 

Mr. Titiwat Kuvijitsuwan, Chief Executive Officer, Capstone Asset.

“Phuket is no longer an emerging market – it is the destination of choice for global buyers, and PEYLAA will set a new benchmark for branded living in Asia Pacific. The pace of our pre-sales tells us the demand is real and the timing is right. We didn’t come to follow the market; we came to lead it,” says Mr. Titiwat Kuvijitsuwan, Chief Executive Officer, Capstone Asset.

PEYLAA operates under Marriott International’s Autograph Collection, a brand designed to be “Exactly Like Nothing Else,” with distinctive, locally inspired design, rather than a rigid template. This philosophy is matched by Capstone Asset’s own “One Project, One Brand” vision. 

Crucially, PEYLAA is a fully integrated model: Marriott will manage the adjacent hotel and the residences themselves – bringing hotel-inspired services and dedicated concierge services to the residents. Owners gain access to Marriott’s ONVIA platform, which offers elevated recognition and exclusive offerings within Marriott Bonvoy, access to curated events and partnerships, as well as preferred rates and signature amenities at participating hotel properties worldwide.

“Autograph Collection is built on the belief that every property should be ‘Exactly Like Nothing Else,’ and PEYLAA Phuket embodies that ethos as the first Autograph Collection Residences in Asia Pacific. Bringing Marriott’s service, design and operational standards to branded living in Phuket reflects both the strength of this market and our confidence in the region’s long-term potential,” adds Penny Trinh, Vice President, Mixed-Use Development, Marriott International, Asia Pacific (Excluding China).

To support enquiries from Singapore-based purchasers, Capstone Asset has appointed CBRE, List Sotheby's International Realty and API Global as its international sales representatives. Interested buyers or agents may contact our partners for further information or to arrange a private presentation.

For more information on Peylaa Phuket Bang Tao please contact CBRE at [email protected] or call 065 945 2499.