Brief | Future Cities

Emerging Industrial Markets: Reno

Advantageously located along Northern California’s eastern border, Reno is an ideal market for West Coast distribution operations, reaching more than 60 million people within a one-day drive. Logistics and manufacturing companies also are increasingly attracted to the city’s highly favorable business environment, relatively low taxes, competitive utility rates, low cost of living and great quality of life.
David BrennanSenior Managing Director


Nearly 17 million people—24% of them in the important 18-to-34 age demographic—live within 250 miles of downtown Reno, making it an ideal distribution location to service eastern California, Nevada and the rest of the Mountain States.

Figure 1: Reno Population Analysis

Source: CBRE Location Intelligence.

Reno’s local warehouse labor force of 13,564 is expected to grow by 12% over the next 10 years, according to CBRE Labor Analytics. The average hourly wage for non-supervisory warehouse workers is $14.30, slightly higher than the national average.

Figure 2: Reno Warehouse & Storage Labor Fundamentals

Source: CBRE Labor Analytics.

Figure 4: Reno Historical Data

Historical Data

Source: CBRE Research, Q2 2021.

Figure 5: Reno Size Range Comparison

Source: CBRE Research, Q2 2021.

Emerging Industrial Markets

Spotlighting markets across the U.S. that offer demographic, logistics and incentives advantages for industrial investors and occupiers