CBRE Nordics Arctic Hotel Market Snapshot November 2025

Arctic Summer 2025 - Strong Performance & Growth Outlook

CBRE's analysis of the Arctic hotel market reveals a strong performance during the May-October 2025 period, driven by the "coolcation" trend and cruise tourism. The report, covering key cities and 94 hotels, highlights a 64.4% surge in total room revenue since 2019, reaching nearly EUR 140 million.

The exurban market saw significant gains, with a record-breaking RevPAR. Cruise tourism also played a key role, with projections for continued growth. This data underscores the Arctic's evolving landscape and its appeal as a year-round destination, attracting both investors and travelers. CBRE provides insightful analysis for this dynamic market.