European Hotels Figures May 2026

In 2026, Europe’s hotel market remains resilient, supported by sustained travel demand and continued strength in intra-regional travel across the continent. Travel patterns are becoming more varied, with shifting global demand directing activity towards key leisure destinations, particularly in Southern Europe.

Short-haul travel continues to underpin activity, while long-haul demand faces pressure from airlift constraints and rising costs. At the same time, forward booking trends suggest travellers are bringing forward summer plans, supporting occupancy into the peak season.

Investment is continuing at a more measured pace, with higher financing costs and macroeconomic uncertainty driving greater selectivity. This is increasing the focus on operational efficiency, with transactions progressing through more disciplined underwriting processes.

Read the full report for the insights.