Hotel Market Report Vienna 2025

Austria set a new tourism record in 2024 despite the challenges of recent years, in particular the pandemic, the difficult geopolitical situation and the resulting inflation. With a total of 154.3 million overnight stays, the previous record was surpassed. This corresponds to an increase of 1.1% compared to the record year 2019, which was before the pandemic. This is the third time that Austria has exceeded the 150 million mark, after 2019 (152.7 million) and 2023 (151.2 million).

However, it was not only Austria in total that recorded a record number of overnight stays in 2024, but also Vienna with almost 19 million overnight stays. This is an increase of over 9% compared to the previous year 2023. Vienna accounts for over 12% of total overnight stays in Austria in 2024.

The strong growth is also placing new demands on the industry, as the expectations of guests are changing noticeably. More and more tourists are attaching importance to sustainable hotels and resource-saving operation of hotels. At the same time, the luxury segment is becoming increasingly important. In order to remain competitive in the future, it is necessary to react flexibly to these developments and develop the offer in a targeted manner.