Phuket Overall Figures H1 2025

Tourism: In the first half of 2025, Thailand experienced a drop in international tourist arrivals, by 7.5% H-o-H to 16,685,466 tourists, compared to 18,044,430 in H2 2024. However, Phuket  International  Airport  recorded  2,768,762 passenger arrivals, representing a 5.6% Y-o-Y increase.
Hotel: Phuket hotel KPIs in the first half of 2025 exhibited improvement compared to H2 2024. While ADR saw a modest Y-o-Y increase of 0.6%, occupancy experienced a decline of 3.0 percentage points.
Condominium: 17 new projects were launched with a total of 3,711 units. The market saw a higher number of new launches in the South Coast and West Coast (South) areas due to greater land availability and more affordable pricing. Entry-level condos in the West Coast (South) and South Coast are priced around 15%-20% lower than those in the West Coast (Central). 
Villa: 33 villa projects were launched in H1 2025 with a total of 397 units. 40.8% of these projects are concentrated in the West Coast (North) area of Phuket. The Mid-range (THB 15-35 million) segment accounted for the largest proportion of new launches.