Retail Market Report Austria 2026

In 2026, the Austrian retail market is undergoing a phase of stabilisation and structural transformation. Following two years of recession, the economy is once again showing moderate growth (GDP +0.6 %), but remains characterised by heightened inflationary pressure (around 3.4 %) and subdued consumer spending. Despite increased purchasing power (+2.0 %), the persistently high savings rate is having a dampening effect on private consumption. At the same time, retailer confidence is improving noticeably and is above the EU average.

Austria remains an attractive market for international retailers. Vienna, in particular, serves as a key entry point, with high tourist demand and a growing population. The luxury and premium segments are showing momentum, whilst structural adjustments and M&A activity are shaping the market. The food and beverage sector is increasingly establishing itself as a driver of footfall and turnover. 

The investment market is signalling a return to momentum: in 2025, transaction volumes were driven in particular by international investors. Core properties, retail parks with a focus on local amenities, and high-footfall high-street locations are in demand.