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UAE Branded Residences Report 2025

UAE Branded Residences: Global Luxury Magnet, Driving Premiums and Pipeline

December 14, 2025 10 Minute Read

The UAE's economy is booming, with 5.3% GDP growth expected in 2025, driven by a strong non-oil sector and fiscal stability. This fuels record real estate investment.
The UAE is a top destination for the wealthy, projected to attract 9,800 millionaires in 2025. Branded residences offer these investors security and prestige, making them a preferred investment.
Dubai leads the global branded residences market, with strong growth in transaction volumes (26% YoY) and value (51% YoY). Prices command a significant premium (64% over non-branded units), with a large pipeline of future projects.
Abu Dhabi is becoming an exclusive market, with a surge in transaction volumes (126% YoY) and high price premiums (87%) for branded units. Market share is set to grow significantly.
Ras Al Khaimah is the UAE's fastest-growing frontier, fueled by major developments. Branded residences are set to dominate new supply, with a significant pipeline and increasing presence of non-hospitality brands.
Off-plan sales dominate (75-80%), non-hospitality brands are growing, and branded residences are increasing their market share, solidifying their influence in the UAE's luxury real estate.

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