Podcast | Future Cities

Drive: Ford’s location strategy shifts into high gear

February 14, 2023 35 Minute Listen

TWT Module S4E7

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Ford, the iconic automaker, is putting location strategy and employee experience to work to aid Detroit’s renaissance. Ford Land’s CEO Jim Dobleske and Michigan Central Innovation District’s CEO Josh Sirefman offer insights on driving productivity, innovation, collaboration and adaptive reuse in the Motor City.

Drive: Ford’s location strategy shifts into high gear

February 14, 2023 35 Minute Listen


Photo of Jim Dobleske

Jim Dobleske

Chair and CEO, Ford Land

In his leadership role at Ford Land, the real estate arm of Ford Motor Company, Jim Dobleske is responsible for Ford’s entire global real estate portfolio. This includes manufacturing, research and development, and office properties. As Chair and CEO, Jim oversees real estate, engineering and construction, energy and sustainability, global design, facility management services and workplace experience for Ford Land. Under his leadership, the Ford Land team is driven to deliver and sustain best-in-class real estate, workplace experiences and facilities globally.

Photo of Josh Sirefman

Josh Sirefman

CEO, Michigan Central

Josh is responsible for the leadership and development at Michigan Central, a redevelopment innovation district sponsored by the Ford Motor Company. Ford’s vision for the 30-acre walkable innovation hub in Detroit is part of its plan to reshape the future of global mobility, working with key partners and suppliers and connecting to a broader network of city and regional assets and testing. The epicenter of the development is the iconic Michigan Central Station.


Photo of Spencer Levy

Spencer Levy

Global Client Strategist & Senior Economic Advisor, CBRE

Spencer Levy is Global Client Strategist and Senior Economic Advisor for CBRE, the largest commercial real estate services firm in the world. In this role, he focuses on client engagement and public-facing activities, including thought leadership work performed in conjunction with CBRE Research. He also serves as Co-Chair of the Real Estate Roundtable’s Research Committee.


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