Podcast | Adaptive Spaces

Happy Together: Commercial Real Estate’s Role in Delighting Customers and Talent

February 22, 2022 39 Minute Listen

Exploring the intersection of brand and place, Rachel Friedman of TENFOLD and TENSPACE and Brian Taff of Streetsense join Spencer Levy to offer insights on how branding and placemaking can work with real estate to create memorable experiences and shape company culture.

Happy Together: Commercial Real Estate’s Role in Delighting Customers and T...

February 22, 2022 39 Minute Listen


Photo of Rachel Friedman

Rachel Friedman


For nearly 30 years, Rachel’s professional career has been dedicated to helping brands activate their strategy by leveraging space for storytelling: from physical and virtual to experiential. Leveraging her experience in workplace design on behalf of various brands, Rachel launched her entrepreneurial journey in 2014 in pursuit of her dream of founding and developing her own businesses. Today, Rachel is Founder + CEO of TENFOLD and its sister brand, TENSPACE.

Photo of Brian Taff

Brian Taff

CEO, Streetsense

Brian Taff is the CEO of Streetsense, a strategic design, marketing, and consulting firm that focuses on branding, placemaking, and real estate, largely in consumer environments.


Photo of Spencer Levy

Spencer Levy

Global Client Strategist & Senior Economic Advisor, CBRE

Spencer Levy is Global Client Strategist and Senior Economic Advisor for CBRE, the largest commercial real estate services firm in the world. In this role, he focuses on client engagement and public-facing activities, including thought leadership work performed in conjunction with CBRE Research. He also serves as Co-Chair of the Real Estate Roundtable’s Research Committee.

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