The retail market conundrum: Why is expansionary demand so strong when sales growth is slowing?

Over the course of 2024, CBRE has been tracking the emergence of a curious phenomenon across the Asia Pacific retail property market.

Despite slower retail sales growth, subdued consumer confidence, and a raft of negative headlines about certain retailers’ weaker-than-expected performance, retailers across a range of categories continue to aggressively seek expansion opportunities; a trend that is pulling down prime vacancy and driving up rents.

This Viewpoint explains the factors driving this trend and provides recommendations to retail landlords and occupiers seeking to chart a course through what is an increasingly complex marketplace.