Cecile Blanco is an experienced marketing professional specializing in all aspects of strategic B2B marketing, brand building, content strategy, digital marketing execution and events in the professional services industry. As a cross-functional marketing talent, Ms. Blanco currently leads the strategic marketing efforts of our Retail business through product marketing initiatives, content marketing, branding, advertising and client engagement events. She is responsible for developing and promoting the unique value, positioning, messaging, and go-to-market strategy for our commercial real estate services for our retail occupier and investor audiences and leveraging CBRE’s global marketing platform and channels to drive awareness and adoption of CBRE’s retail services and platform with internal and external audiences.
Prior to joining CBRE, Ms. Blanco provided overall marketing and business development leadership to a cross-functional marketing and communications team in a fast-paced, multi-business line matrix environment at JLL. She orchestrated traditional and digital marketing strategies, public relations and social media programs that contributed to nearly doubling JLL Florida market’s revenue in 4 years. She was awarded the South Florida Business Journal's Power Leader in Marketing amongst other recognitions.
Ms. Blanco graduated from Université Paul Valéry Montpellier III with a Bachelor’s Degree in English & Economics and from Université Aix-Marseille with a Master’s Degree in International Business.