Fernando Martinez-Reding
Senior Associate
Lic. S.0200151
Professional Experience
Associated Office
Fernando Martinez-Reding is a retail real estate advisor specializing in landlord and tenant representation across Nevada's most competitive retail corridors.
He joined one of the region's top-producing retail teams led by Dan Hubbard in 2023, and in January 2026 the team moved from Cushman & Wakefield to CBRE, continuing to represent regional, national, and international landlords, and tenants—including leading REITs, Fortune 500 retailers, and private capital groups.
Fernando's work spans retail leasing and site selection, center stabilization, and leasing for ground-up developments. He guides brands through multi-unit expansions and flagship strategies while navigating institutional standards, complex deal structures, and high-stakes negotiations. His execution-driven approach is shaped by a background in high-performance automotive sales, where he developed the negotiation discipline and financial intuition that now define his brokerage work.
Having lived in four countries and speaking three languages, Fernando offers a global perspective and cultural fluency that help him connect with clients, understand diverse ownership structures, and communicate effectively across borders and capital sources.
Professional Affiliations/Accreditations
- International Council of Shopping Centers (ICSC), Member
Clients Represented
- LaSalle
- Agora Realty
- Westgate Resorts
- Citivest
- 3D Investments
- Vestar
- O’Reilly’s
- Dave’s Hot Chicken
- Better Buzz
- Coopers Hawk Winery
- InterDent
- Meineke
- National Vision
- American Nevada
- Fidelity Investments