Fiona Alexander

Fiona is an Executive Director with CBRE leading the Southeast Asia workplace team. Fiona and her team work to bolster the performance of organizations by developing holistic solutions that integrate people, work processes, technology, and space. Her experiences have given her a strong understanding of corporate real estate end-to-end – organizational design, processes, workplace design, planning, portfolio decisions, risks and operations. She has worked directly with corporate real estate executives and business leaders recommending how they support their people, position their businesses and manage their real estate assets

Fiona and her team focus on user engagements to provide data driven decisions by analyzing the quantitative and qualitative data. The team provide insights to create strategies for workplace and real estate portfolios whilst aligning the strategic actions with the overall vision of the organization in mind. Her skills and expertise have provided clients with solutions that are both viable, people focused and highly innovative. She brings a comprehensive international array of experience and has lived in Asia for the past 15+ years.

Fiona has led numerous small, medium and large engagements ranging from local to global organizations and from a large variety of industries. Through her engagement skills she has advised and collaborated with her clients to help create environments addressing business needs and promote wellness and user engagement. The utilization of her skills enabled her clients to attain improved efficiency, higher satisfaction, engagement and ultimately better value. She brings passion and energy to her team as well as her work. She loves to take on new challenges every day.

Fiona not only focuses on analysing the quantitative and qualitative data, she also uses her psychological insights to create strategies for workplace and real estate portfolios. This is done whilst aligning the strategic actions with the overall vision of the organization in mind. Her skills and expertise have provided clients with solutions that are both viable, people focused and highly innovative. She brings a comprehensive international array of experience, having worked in the United States of America, Mexico, United Kingdom, mainland Europe, United Arab Emirates, India, China, all of Asia and Australia. 

She brings with her 30 years of direct retail experience. She started her career in retail at Jardine Matheson Holdings, handling the real estate portfolio for 7-Eleven. Upon the acquisition of this business by Cold Storage Holdings, she was made the Real Estate Manager for Cold Storage and managed the real estate portfolio of 7-Eleven, Guardian, PhotoFinish, Jason, Cold Storage Supermarket and Handifix.

She then joined Brooke Hillier Parker for one and a half years in Hong Kong providing strategic planning & consultancy services including shopping centre planning & layout advice, development and implementation of marketing plans for their sole agency instructions in the region, including Shanghai and Beijing.