Philip Thrift

Director, Business Strategy

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Professional Experience

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2100 McKinney Ave
Suite 700
Dallas, TX 75201

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Philip leads the Workplace Utilization transformation package within CBRE Smart Portfolios.  He helps clients craft broad digital strategies using sensors to optimize their workplace strategy and enhance their employees’ experience. Philip tailors each client program to meet specific Workplace utilization and experience needs, employing a preferred network of technology partners and subject matter experts to deliver maximum outcomes at lower costs with quicker speed to value.  Under Philip’s guidance, CBRE manages tens of thousands of sensors across hundreds of client buildings globally.

Philip has served CBRE for 5 years, first on the technology platform as the Strategic Director for FM Technology and Smart buildings and then as Digital Workplace Enablement Lead for Host.  Philip is a Professional Engineer with 14 years of experience in the commercial real estate industry.  His career spans all facets of digital portfolio transformation, with a particular interest in unlocking investment in technology to generate wellness and sustainability outcomes as building occupants continue to demand better, more responsible and more responsive workplaces. 


  • Bachelor’s of Science, Mechanical Engineering, University of Arkansas, cum laude
  • Professional Engineer