CBRE Announces New Office Leases for The Toy Association and Others Totaling Over 130,000 Square-Feet at 101 Continental

CBRE announced that The Toy Association has signed a 95,000 square-foot lease at 101 Continental in El Segundo, California.

CBRE’s Quint Carroll and Tom Sheets along with Matt Montgomery and Paul Marshall with Marshall Property and Development represented the landlord, TA Realty, in the transaction and John Ollen and Bill Bloodgood with Newmark represented The Toy Association.

The Toy Association will move into four floors of 101 Continental, using it as their West Coast showroom, creative workspace, and headquarters for their semi-annual toy convention.

“This office lease, the largest in the South Bay submarket in 2024, reflects a strong interest in Class A office spaces in desirable areas that meet organizations’ needs for toy showroom, collaboration and headquarter space,” said Sheets. “El Segundo is the ideal location for The Toy Association and other recently signed tenants, offering a high quality of life for employees and residents with a wealth of dining and retail experiences, and proximity to LAX and major freeways.”

101 Continental is a premier office building offering a creative indoor/outdoor work environment. The building underwent a full $40 million renovation in 2021 by noted architect Wolcott & Associates and features floor-to-ceiling windows on each floor with views of the Pacific Ocean, Hollywood Sign, Downtown Los Angeles, and the greater Los Angeles area. It also boasts a two-story modern lobby adorned with commissioned murals by artist Cryptik, an on-site fitness center with showers and locker rooms, a future on-site café, and approximately one acre of lush outdoor space with a ping pong table, BBQ, fire pits, outdoor pavilion, and WiFi access.

Other new office leases at 101 Continental recently secured by CBRE include 23,000 square feet for CesiumAstro, a cutting-edge Aerospace defense company. The deal highlights the sustained demand for premium office & R&D space in the El Segundo market, which has historically been a hub for aerospace innovation due to its proximity to the Los Angeles Air Force Base, major airports, and robust talent pool.

Today, the market is experiencing a resurgence as both established defense contractors and emerging tech companies seek to leverage the regions rich ecosystem and strategic location, solidifying El Segundo and 101 Continental as critical components in the aerospace defense industry.

101 Continental also secured deals with Meaningful Partners, IESE Solutions, and Beacon Capital.