CBRE Korea Advances Retail Repositioning of “Eloy ONE” in Ilsan Presenting a Revitalization Strategy for a Sluggish Strata Retail Market

- Repositioning the former “Ilsan Eloy” into a community-oriented lifestyle platform to strengthen competitiveness
- Expanding tailored retail strategies nationwide, drawing on advisory experience across major assets in Daegu, Busan, Gasan and Magok

April 6, 2026 (Seoul) – CBRE Korea, the global leader in commercial real estate services, announced that it is accelerating the repositioning of “Ilsan Eloy,” a large-scale mixed-use residential and commercial asset in Ilsan, as “Eloy ONE,” a community-oriented lifestyle platform, through its specialized Retail Planning & Leasing team.

The project is significant in that it goes beyond conventional leasing support in the stagnant strata retail market and instead focuses on redefining the asset’s positioning and role within the trade area while rebuilding its merchandising strategy around local demand. CBRE Korea plans to reposition Eloy ONE as a mixed-use commercial destination that integrates daily consumption, purpose-driven visits and dwell-oriented content. Targeting family-oriented demand as well as visitors seeking wellness and care-related services, the project is being developed around a lifestyle infrastructure-driven MD strategy that combines wellness and experiential functions.

The spatial configuration has also been designed to balance everyday convenience with extended dwell time. The first floor will focus on sales-driven retail and convenience-oriented daily-use facilities, reinforcing its role as a destination for everyday consumption. The second floor will be dedicated to dining, experience-based offerings and specialized services, creating an environment that encourages longer visits. The third floor will center on community and wellness lounges, serving as a space for social interaction and relaxation. This reflects a broader market trend in which demand is rising for mixed-use commercial spaces that combine daily-use retail with destination-based, experiential and cultural functions.

The strata commercial market has recently been reshaped by supply pressure, shifting consumption patterns and intensifying competition among retail districts, making it increasingly difficult for uniform approaches to deliver results. As a result, the importance of setting more sophisticated MD strategies and operating directions—grounded not only in location and captive demand, but also in the asset’s purpose, the characteristics of the local retail district and the ways consumers choose to visit—has grown significantly.

In response to these shifts, CBRE Korea has expanded its advisory scope beyond office retail arcades in key Seoul business districts to include residential mixed-use developments, new town retail districts and regional commercial hubs. In the strata retail segment in particular, the firm provides end-to-end retail advisory services spanning the full asset lifecycle, from master planning in the development stage to MD planning, anchor tenant leasing and leasing operation strategies.

Notable examples include The Sharp Centriel Square Mall in Daegu’s Dongseong-ro district, BIFC Mall in Busan, Publik Gasan Mall in Seoul and One Grove Mall in Magok, where CBRE Korea has delivered retail strategies tailored to each asset’s location characteristics and demand profile. More recently, the firm has also been enhancing the activation potential of newly built retail assets supported by residential demand in Incheon, Dongtan and Yongin through competitive anchor tenant leasing and community-focused merchandising mixes.

Previously, CBRE Korea provided full-cycle retail advisory services—from commercial MD planning to leasing operations—for strata mixed-use commercial assets totaling 70,000 sq. m. in 2025. Building on that track record, the firm is expanding its advisory coverage in 2026 to major assets across Seoul, Ilsan, Incheon, Daegu, Suwon and Busan. The Eloy ONE project is a representative example of this broader expansion strategy in action.

Andrew Ji, Director at CBRE Korea’s Retail Planning & Leasing team, said, “The strata retail market has evolved to a point where standardized approaches are no longer sufficient to generate meaningful results. In a more challenging market environment, it becomes increasingly important to redesign merchandising and operational strategies with precision, based on the nature of the asset, the characteristics of the local retail district and the purpose of consumer visits.” Ji added, “Eloy ONE is a representative case that translates this strategy into action. CBRE Korea will continue to contribute to the revitalization and competitiveness of commercial assets through tailored retail strategies designed around the distinct characteristics of each property.”