Xiaomi Launches First Offline Store in Korea with Leasing Advisory Services from CBRE Korea

 – CBRE Korea delivers end-to-end leasing advisory services for the Mi Store at IFC Mall in Yeouido
 – Data-driven site strategy and comprehensive retail solutions tailored to global brand needs

Jun 23, 2025 (Seoul) – CBRE Korea, the world’s largest commercial real estate services company, announced that it has successfully provided comprehensive leasing advisory services for the launch of Xiaomi’s first offline retail store in Korea, the Mi Store, from site selection to contract execution.

This project marks Xiaomi’s first major initiative to strengthen offline engagement with Korean consumers through a brand experience-based flagship store strategy. CBRE Korea’s Retail team led the project, delivering full-scope services including location strategy, trade area analysis, and lease negotiations. Taking into account Xiaomi’s brand identity and core target demographics in Korea, CBRE conducted a comprehensive analysis of foot traffic, growth potential, and brand alignment across candidate sites. As a result, IFC Mall in Yeouido—frequented by high-income professionals and tech-savvy consumers—was selected as the optimal location.

Earlier this year, Xiaomi officially established its Korean subsidiary, signaling a full-scale entry into the local market. The newly opened Mi Store goes beyond traditional retail, serving as an immersive brand hub designed around real-life product experiences. Spanning approximately 200 square meters, the store features smartphones, wearables, vacuum cleaners, lighting, and kitchen appliances in a lifestyle-oriented showroom format, allowing consumers to test products firsthand. The store also offers on-site A/S services to enhance post-purchase convenience.

In addition to the Xiaomi project, CBRE Korea has supported flagship retail strategies for global brands such as Alo Yoga, Supreme, Dyson, Tesla, and Blue Bottle Coffee. The firm continues to deliver expert retail services across domestic projects—including the One Grove Mall in Magok—based on data-driven trade area insights, retail merchandising planning, and leasing consultation.

Ryan Kim, Head of Retail, Advisory & Transaction Services, of CBRE Korea, stated, “Xiaomi’s first offline store in Korea represents a symbolic shift toward experiential retail strategies in the Korean market. CBRE Korea is committed to helping global brands establish and grow in this evolving retail environment by offering tailored solutions across every phase of market entry—from strategy development to store opening.”