Companies must embrace an unprecedented generational convergence—with a big tech twist

For the first time in history, four generations will occupy the workplace simultaneously. By 2030, Generation Z (those born between 1997 and 2012) will occupy a third of the workforce. But they’ll have lots of company in the three generations that preceded them. Across the globe, baby boomers are living longer than previous generations and they’re retiring later in life—in 10 years, the youngest of them will be in their late 60s and likely still working

MILLENNIALS AND GEN X WILL STILL BE IN THEIR WORKING PRIME IN 2030, AND THEY’LL SOON BE JOINED BY A NEW COLLEAGUE—ARTIFICIAL INTELLIGENCE.

Each generation has different life and work preferences. For employers, keeping those cohorts engaged, satisfied, productive and harmonious will be increasingly challenging. Here’s a 2030 look at average work preferences for each of these generations, including the one that runs on code instead of free snacks.

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An exploration of the future and the transformation ahead for how we will work, live and invest.

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