7 Big Ideas for Our Future Workplace
"The pandemic has accelerated changes in how work is performed, what the workforce expects and the role of the workplace. As the world’s preeminent real estate services firm, CBRE aims to lead our industry through these changes via our expert counsel and the example we set with our own real estate decisions.
With upcoming lease expirations in Southern California, we have a unique opportunity to pilot potential future solutions. Our Workplace team, which advises our clients on creating their Workplaces of the Future, recently conducted an intensive three-month project for CBRE’s own SoCal offices with a goal of creating a roadmap to the future. We are excited to share our biggest ideas from this process, and we hope this inspires others to join us in the journey of shaping the future workplace."
Lew Horne, President, Pacific-Southwest
Our Process Engaged Various Levels of Our Workforce & Leadership, and We Generated Hundreds of Unique Ideas
1. Health and Well-Being
Incentivize and gamify participation in well-being programs via healthcare discounts, competitions, wearable tech, etc.
The world’s first WELL-Certified office was CBRE’s Downtown LA location completed in 2013, and since then we have remained dedicated to supporting our employees’ health and well-being through the workplaces we provide. We continue to challenge ourselves and our clients to innovate and support well-being through not only passive, architectural features but also active program and events-driven initiatives.
Support the hybrid workforce with meeting room technology that enhances the feeling of being present while operating remotely.
We’ve likely all experienced the frustration of a “mixed presence” meeting, with some participants meeting in person and others joining virtually. Struggles with audio quality, room view, conversation flow, and information sharing are typical. Solving for these challenges will be key for a future of work that is more mobile and global.
3. Design & Aesthetics
Pursue a WOW factor–e.g., adaptive reuse, double volume space, amazing views, retail amenities, outdoor terrace, etc.
Empower a network of operations managers, concierges, and technology to provide a consistent and elevated employee and visitor experience.
Changing tenant expectations are driving a unique, hospitality inspired convergence in employee experience. The office, more than ever, must anticipate customer needs, provide comfort and flexibility and most importantly, differentiate in order to compete for occupancy against the allure and convenience of remote work.
5. Culture & Community
Change management is key to driving positive impacts on culture when new workplace strategies are explored. Learn more about CBRE’s Change Strategy & Implementation services from our Workplace team.
Adopt Culture KPIs to measure success and a formal governance structure to manage and improve on culture initiatives.
Examples of culture-related KPIs (or “key performance indicators”) include employee engagement/satisfaction (e.g., Net Promoter Scores), company tenure and turnover rates and survey performance on questions around feeling invested in work, feeling part of a community or having friends at work.
Utilize coworking spaces as an employee perk by giving people the option to touchdown at a location that may be better for their day or commute.
Central business districts, including the metros of Southern California, have a reputation for horrendous traffic, and commute times are a subject of great concern for employees. Granting access to a network of alternative office spaces can alleviate this problem and provide a home-away-from-home for employees who often travel to client sites across the region.
7. Diversity, Equity & Inclusion
What a Wonderful World: How Diversity & Sustainability Pay Off
Do diversity initiatives make financial sense? CBRE’s Chief Diversity Officer, Tim Dismond, explains why the answer is a resounding “yes!” in this episode of CBRE’s podcast, The Weekly Take.
Design for all people, including those with visible or invisible disabilities, neurodiverse individuals and all identities.
Diversity, Equity & Inclusion (DE&I) is vital to CBRE’s success as a global company and can be critically supported by creating a work environment that removes barriers and is actively welcoming. An inclusive workplace should strive to provide varied work settings and accessibility-enhancing technologies to reflect the spectrum of needs and preferences of a diverse workforce.