Podcast | Intelligent Investment

Different Drum: A new framework for creating opportunity in a high-rate environment

January 9, 2024 36 Minute Listen


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With many commercial real estate investors in a wait-and-see mode, Rob Finlay, author and founder of Thirty Capital, expounds on opportunities to create value using data analytics to optimize property performance.

Different Drum: A new framework for creating opportunity in a high-rate env...

January 9, 2024 36 Minute Listen

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Unique insights on what matters most today in commercial real estate.

Key Takeaways:

  1. Waiting for rates to drop is not a good strategy for real estate investors. Instead, they should focus on managing their assets and debt effectively.

  2. Innovation will be a key to success in an environment characterized by sustained higher interest rates.

  3. Both human intelligence and Artificial Intelligence play a role in helping investors to understand—and meet—market needs.


Photo of Rob Finlay

Rob Finlay

Author, Beyond the Building/Founder & CEO, Thirty Capital

Rob Finlay is the CEO and founder of Thirty Capital, a mid-market CRE investment and advisory firm. As a seasoned professional in the commercial real estate industry, his career is marked by innovation, leadership, and strategic growth. With extensive experience in the field, Rob has a deep understanding of the complexities of the industry and the transformative power of innovation.

Rob is also the author of “Beyond the Building,” a comprehensive guide to innovation in commercial real estate. He teaches operators how to think like a technology company whose product is real estate. The book reflects Rob's personal journey in the industry, what he’s learned through experience, observation, and mentorship, and his commitment to driving success through data-driven decisions, effective leadership, and strategic planning. It serves as a valuable resource for professionals in the industry, providing insights and practical advice on navigating the complexities of the market.

In addition to his work in commercial real estate and his contributions as an author, Rob is a passionate advocate for continuous learning and adaptation in the face of industry changes and trends. He believes in the importance of staying current with market trends, leveraging technology, and embracing innovation to drive growth and success.


Photo of Spencer Levy

Spencer Levy

Global Client Strategist & Senior Economic Advisor, CBRE

Spencer Levy is Global Client Strategist and Senior Economic Advisor for CBRE, the largest commercial real estate services firm in the world. In this role, he focuses on client engagement and public-facing activities, including thought leadership work performed in conjunction with CBRE Research. He also serves as Co-Chair of the Real Estate Roundtable’s Research Committee.


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